freelance and contract work
Freelance Reporter, People magazine
Contributing Writer, The Antiroom.com
Contributing Writer, Intermezzo magazine
Writer, Samsung “My Guide” series
Editor, Napster “Music Blurbs” series
Columnist, Marin Independent Journal
The Irish Times, Evening Herald, Los Angeles Times, TV Guide, The Journal.ie, San Francisco Chronicle, Arts & Living California, Edutopia, Paper magazine, XLR8R, Pasadena magazine, Illinois Entertainer, BAM magazine, MU Australia, Uplister.com, VH1.com
Please reference above client list.
Director of Internal Marketing
Manage internal marketing process for ecommerce properties.
Oversee all internal marketing materials including emails, postcards, websites and newsletters. Focus is on promoting all products within ecommerce properties, securing new customers and developing programs to increase customer retention. Manage freelance copywriters, designers and consultants.
Owner, Lead Caterer
Cooked and presented food for home-based parties
Successfully catered parties of 35-250 people in private residences. Managed freelance wait staff, cooks and bartenders.
Content Manager, CRM (2004-2005)
Oversee content production for all Customer Retention components both online and offline.
Key initiatives delivered include outlines for new in-package marketing materials, which ultimately contributed to a 50% increase in LTV for all core products. Developed various reward offers that allow customers to earn discounts for maintaining continuity programs, which significantly improved retention rates.
Developed and oversaw branding and launch process for all new products.
Managed creative content development for all new products. Developed product names and wrote copy for packaging and corresponding marketing materials, a key factor in the branding of such well-known products as Hydroderm and BodyShape.
Managed the development and direction of three web properties.
Conceptualized and wrote all copy for entertainment websites and corresponding advertisements. Managed team of designers, programmers and freelancers for all sites.
Oversaw and managed music section of publication.
Developed “Celebrity Review” column for magazine and assisted with the publication’s first-ever Music Issue (now an annual feature). Managed team of 30 freelance writers.
Oversaw and managed editorial department of online radio company.
Wrote scripts for 10 radio formats and managed development and design of marketing copy for this start-up venture.
Oversaw and managed editorial and audio department of online radio start-up.
Designed, developed and wrote all interview segments for 12 online radio stations within the TuneInNow Network. Managed all music label relationships for the company.
Wrote and edited feature articles and daily news items for online music magazine.
Obtained exclusive, cover-story interviews with dozens of high-profile artists. Served as an on-the-spot reporter for several major events including the first-ever Tibetan Freedom Concert.
B.A. Journalism, San Francisco State University, San Francisco, CA