Copywriting - Clare Kleinedler : Writer. Reporter. Editor
Copywriting | Zynga
Project: For its Texas Hold’Em online video games, Zynga wanted advertisements for a variety of different demographics (males over 18, females between 20-35, etc.). I conceptualized and wrote copy for dozens of ads in this series.

Click on images to view Graphical Samples


Project: For its popular Mafia Wars online game, Zynga wanted advertisements that focused on the glamour and the lifestyle of old-style gangsters. For this series I conceptualized and wrote copy for dozens of advertisements.

Click on images to view Graphical Samples
 


Website: http://www.zynga.com