Shout magazine, an upstart film/culture/music publication in New York, wanted a side feature "series" for their film issue. We worked together on a concept: Find 6 completely unknown filmmakers and ask them a series of questions, such as:
• Number of film festivals that rejected your movie
• Amount your parents thought your first film cost
• Amount your first film really cost
• Cost, in family/friend relationships, of filmmaking career
..and so on. The answers were hilarious and the "series" was a hit, though it couldn't save the magazine. However, one of the "unknown" filmmakers ended up making a splash that year: Justin Lin, director of "Better Luck Tomorrow," MTV's first Sundance Film Festival purchase.