Clare Kleinedler

freelance and contract work

Freelance Reporter, People magazine

Contributing Writer, The Antiroom.com

Contributing Writer, Intermezzo magazine

Writer, Samsung “My Guide” series

Editor, Napster “Music Blurbs” series

Columnist, Marin Independent Journal

The Irish Times, Evening Herald, Los Angeles Times, TV Guide, The Journal.ie, San Francisco Chronicle, Arts & Living California, Edutopia, Paper magazine, XLR8R, Pasadena magazine, Illinois Entertainer, BAM magazine, MU Australia, Uplister.com, VH1.com

 

Professional Experience

 

 

freelance journalist, Dublin, Ireland                                                                    present

Please reference above client list.

 

PHOENIX ONLINE MARKETING, Los Angeles, CA                         July 2006-JANUARY 2008

Director of Internal Marketing

Manage internal marketing process for ecommerce properties.

Oversee all internal marketing materials including emails, postcards, websites and newsletters. Focus is on promoting all products within ecommerce properties, securing new customers and developing programs to increase customer retention. Manage freelance copywriters, designers and consultants.

 

fare by clare, Los Angeles, CA                                           december 2005 – august 2006

Owner, Lead Caterer

Cooked and presented food for home-based parties

Successfully catered parties of 35-250 people in private residences. Managed freelance wait staff, cooks and bartenders.

 

Intermix media/MySpace, Los Angeles, CA                         July 2002-DECEMBER 2005

Content Manager, CRM (2004-2005)

Oversee content production for all Customer Retention components both online and offline.

Key initiatives delivered include outlines for new in-package marketing materials, which ultimately contributed to a 50% increase in LTV for all core products. Developed various reward offers that allow customers to earn discounts for maintaining continuity programs, which significantly improved retention rates.

 

 

Product Development Manager (2003-2004)                                                                                      

Developed and oversaw branding and launch process for all new products.

Managed creative content development for all new products.  Developed product names and wrote copy for packaging and corresponding marketing materials, a key factor in the branding of such well-known products as Hydroderm and BodyShape.

 

Project Manager (2002-2003)

Managed the development and direction of three web properties.

Conceptualized and wrote all copy for entertainment websites and corresponding advertisements. Managed team of designers, programmers and freelancers for all sites.

 

 

 

wired magazine, San Francisco, CA                                                JULY 2001-JULY 2002

Music Editor

Oversaw and managed music section of publication.

Developed “Celebrity Review” column for magazine and assisted with the publication’s first-ever Music Issue (now an annual feature). Managed team of 30 freelance writers.

 

Radiocentral, San Francisco, CA                                               AUGUST 2000-JULY 2001

Creative Editorial Director

Oversaw and managed editorial department of online radio company.

Wrote scripts for 10 radio formats and managed development and design of marketing copy for this start-up venture.

 

tune in now networks, San Francisco, CA                  JANUARY 2000-AUGUST 2000

Editorial Director

Oversaw and managed editorial and audio department of online radio start-up.

Designed, developed and wrote all interview segments for 12 online radio stations within the TuneInNow Network. Managed all music label relationships for the company.

 

 

sonicnet, San Francisco, CA                                                         APRIL 1996-MARCH 2000

Contributing Editor

Wrote and edited feature articles and daily news items for online music magazine.

Obtained exclusive, cover-story interviews with dozens of high-profile artists. Served as an on-the-spot reporter for several major events including the first-ever Tibetan Freedom Concert.

 

Education

B.A. Journalism, San Francisco State University, San Francisco, CA